But those are incredibly niche compared to, say, Hogwarts Legacy, SF6, or RE4 Remake. MS doesn't have a lot of big 3P AAA marketing deals, the closest seems to be Persona 3 Remake and (maybe) Metaphor. Hellblade 2 will not move systems, same with Avowed. Way to kill your own console hardware sales.Īnd like you said, if hardware sales don't see a jump with Starfield then Xbox is in really deep trouble because so far none of their 2024 1P games (that we know of so far) have selling power like Starfield. Whoever is Xbox's marketing "genius", should be summarily fired. That advert literally says "No console required". Which IIRC are just online, because I haven't seen them pop up on TV yet. I don't know about the UK and Europe, but here in the US there is virtually no marketing for Starfield outside of the Samsung x Game Pass adverts.
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